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Marketing Management

MBA Campus > Marketing Management

Course Overview

In today’s hyper-competitive business landscape, marketing is no longer just about selling products—it’s about creating experiences, building brands, and engaging customers across digital and physical channels. The MBA in Marketing prepares you to become a leader who can craft compelling strategies, leverage consumer insights, and drive growth through innovation.

This program blends business management fundamentals with specialized marketing expertise in branding, digital marketing, market research, sales, and customer relationship management—making you ready for leadership roles in diverse industries.

High-Level Curriculum

Foundations of Management & Marketing

Core business + marketing essentials
Principles of management, managerial economics, marketing management, consumer behavior

Branding &
Advertising

Building memorable brands
Brand strategy, integrated marketing communications, advertising management, storytelling in marketing

Digital Marketing
& Analytics

Leading online strategies
SEO/SEM, social media marketing, content marketing, email marketing, marketing automation, web analytics

Sales & Distribution
Management

Driving market presence
Sales force management, channel design, retail & e-commerce strategies, CRM systems

Market Research &
Consumer Insights

Data-driven decisions
Research design, qualitative & quantitative techniques, customer journey analysis, segmentation strategies

Product & Innovation
Strategy

Creating market-winning products
Product lifecycle management, pricing strategies, innovation management, design thinking

Global & Cross-Cultural
Marketing

Competing in international markets
Global brand positioning, cultural adaptation, global campaigns, export marketing

Strategic Marketing
Leadership

Leading at scale
Marketing strategy formulation, customer value creation, marketing ROI, leadership in marketing organizations

Capstone /
Marketing Project

Real-world implementation
End-to-end project in brand building, digital campaigns, or market entry strategy

Why This Program?

Strategic Edge

Gain expertise in both traditional and digital marketing strategies.

Consumer-Centric Learning

Master tools and techniques to understand and influence customer behavior.

Digital Focus

Be equipped with the latest digital and data-driven marketing practices.

Leadership Readiness

Prepare for careers in brand management, digital marketing, sales leadership, and global marketing strategy.

Register Now
Phone Number +91 934 600 3157
Email Adress support@mbacampus.live
Local Adress Hyderabad, Telangana, India
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