Course Overview

Transformative learning in the digital age for brand-builders, storytellers & marketing leaders

Unlock the skills to lead in an era where consumers are constantly online, attention is fragmented, and brands must cut through the noise. This MBA program in Digital Marketing, Advertising & Branding equips you with both strategic insight and hands-on digital capabilities. From crafting compelling brand narratives to mastering programmatic media buying, from influencer ecosystems to performance analytics, you’ll gain the tools to design and execute marketing strategies that deliver real business impact.

Graduates will be empowered to take up senior roles in agencies, consultancies, brands, or even lead entrepreneurial ventures all with confidence in both creative vision and data-driven decision-making.

High-Level Curriculum & Core Modules

Here is a glimpse of the curriculum structure and key topics covered across the program:

Foundations of Marketing & Branding

Principles of Marketing Management, Brand Equity & Positioning, Consumer Behavior, Market Research Methods

Digital Marketing Channels
& Platforms

SEO & SEM Strategies, Social Media Marketing, Display & Programmatic Advertising, Email & Content Marketing

Creative Strategy & Brand Storytelling

Copywriting & Creative Direction, Visual Branding, Narrative Strategy, Campaign Ideation & Execution

Advertising &
Media Planning

Media Mix & Channel Attribution, Budgeting & ROI Modeling, Ad Formats (video, native, display, OTT), Ad Network Ecosystems

Analytics, Metrics
& Optimization

Web & Marketing Analytics, A/B Testing, Attribution Modeling, Predictive Analytics for Marketing

Influencer & Community Marketing

Influencer Identification & Partnership, Community Building, Brand Advocacy, UGC Strategy

Emerging Technologies in Marketing

AI / ML in Marketing, Marketing Automation, Chatbots & Conversational Marketing, AR/VR Experiences

Strategic Brand
Leadership

Brand Portfolio Strategy, Global & Local Brand Management, Crisis Management, Ethics & Sustainability in Branding

Capstone Project /
Live Campaign

Real-world client project or start-up brand case: end-to-end marketing plan including digital campaign, creative assets, media buy, and measurement

Why This Program?

Here is a glimpse of the curriculum structure and key topics covered across the program:

Advertising & Media Planning

Media Mix & Channel Attribution, Budgeting & ROI Modeling, Ad Formats (video, native, display, OTT), Ad Network Ecosystems

Analytics, Metrics & Optimization

Web & Marketing Analytics, A/B Testing, Attribution Modeling, Predictive Analytics for Marketing

Analytics, Metrics & Optimization

Web & Marketing Analytics, A/B Testing, Attribution Modeling, Predictive Analytics for Marketing

Phone Number +91 934 600 3157
Email Adress support@mbacampus.live
Local Adress Hyderabad, Telangana, India
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Online Support

We will do our best to assist you with any issues related to the use of our MBA Campus.